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Yvonne Hundshamer is the founder of Blue Grotto Inc., a Minnesota business that works with organizations to document culture and values, celebrate milestones and articulate vision. As a corporate history and culture consultant, she has directed both the research and project management on client projects including: 3M, Despatch Industries, Medtronic and National Car Rental. Before becoming a self-proclaimed ‘corporate anthropologist,’ she spent six years in the communications office of Minnesota Governor Arne Carlson.

Yvonne serves on the board of directors of Hands On Twin Cities, and co-chaired the 2006 Public Policy Forum on the Impact of Volunteerism in Minnesota Communities at the Humphrey Institute. She is also a long-time member of The Junior League of Saint Paul.

Her articles: Celebrating Your Organization’s Anniversary and Storytelling As a Fund Development Tool have been published in nonprofit newsletters across the country.

Her favorite part of her job? The opportunity to get in-depth perspective from client one-on-one interviews. “People are pretty candid in their interviews. It is often very humbling to hear their personal stories of success, and challenges, and then to help an organization learn from those stories.”


Rachel Fine has more than 20 years of experience in the field of graphic design. Her expertise in innovation has led her to Singapore, where she has worked as a consultant to the Department of Defense.

Her design work focuses on organizational history books. Her design of The Lifetouch Family Album, and Haven in the Heart of the City: A History of Lakewood Cemetery, as well as Expecting Good Things of All, the 100-year history of the Blake Schools, earned industry awards.

Rachel has taught design and creative/innovative process at the College of Visual Arts and the Minneapolis College of Art and Design. She holds an M.A. in Human Development from St. Mary's University.


Steve Shapiro is a communications professional, an award-winning public relations practitioner, strategic business consultant, and a writer/editor of numerous articles, newsletters, corporate publications, and books. He has 20 years of experience in marketing communications, and was a founding partner and former owner of Maccabee Group Inc., a Twin Cities public relations firm. He has assisted numerous organizations—including corporations, small businesses, government agencies and nonprofits—to develop publications, outline creative approaches, build public relations strategies, and articulate values and benefits.

Steve is active in the nonprofit community as chair of the board of Hope Community Inc., a community development corporation in Minneapolis dedicated to principles of individual empowerment and engagement.