Blue Grotto worked closely with the Braille Institute staff and board of directors to map out the objectives, tactics, and measurements of a centennial anniversary program. They wanted to honor their students, patrons, and donors while also leveraging the anniversary to solidifying their brand position. The team used the important milestone to elevate new messaging: as a provider, a partner, and a resource. One hundred years of experience, services, and funding afforded them a level of expertise and a competitive advantage.