https://www.bluegrottoinc.com/view-from-blue-grotto daily 0.75 2025-06-10 https://www.bluegrottoinc.com/view-from-blue-grotto/the-power-of-pretend monthly 0.5 2025-06-10 https://www.bluegrottoinc.com/view-from-blue-grotto/showcasing-a-history-of-cleaning-for-future-success monthly 0.5 2024-10-23 https://www.bluegrottoinc.com/view-from-blue-grotto/life-after-the-pivot monthly 0.5 2021-05-07 https://www.bluegrottoinc.com/view-from-blue-grotto/xg4jroigc9shfcarpnkmov9jdmpu8t monthly 0.5 2021-03-17 https://www.bluegrottoinc.com/view-from-blue-grotto/dustoffthatstrategicplan monthly 0.5 2021-01-25 https://www.bluegrottoinc.com/view-from-blue-grotto/uerfiak5falyav5w7977e6xg0ja2ya monthly 0.5 2020-11-10 https://www.bluegrottoinc.com/view-from-blue-grotto/storytelling-your-way-to-better-customer-service monthly 0.5 2020-09-28 https://www.bluegrottoinc.com/view-from-blue-grotto/strongdo-your-core-messages-strengthen-you-brandstrong monthly 0.5 2020-09-28 https://www.bluegrottoinc.com/view-from-blue-grotto/tag/Leadership monthly 0.5 https://www.bluegrottoinc.com/view-from-blue-grotto/tag/Nonprofit monthly 0.5 https://www.bluegrottoinc.com/view-from-blue-grotto/tag/Donor+Relations monthly 0.5 https://www.bluegrottoinc.com/view-from-blue-grotto/tag/Storytelling monthly 0.5 https://www.bluegrottoinc.com/view-from-blue-grotto/tag/Nonprofit+Communications monthly 0.5 https://www.bluegrottoinc.com/view-from-blue-grotto/tag/strategy monthly 0.5 https://www.bluegrottoinc.com/view-from-blue-grotto/tag/Strategic+Planning monthly 0.5 https://www.bluegrottoinc.com/home daily 1.0 2020-09-21 https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1599327841656-706VZ07CP8JTC69EGAAI/YellowLines-01.jpg Home https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594979574522-WMDQGK09VARJ5PPY7LVJ/Icons-binoculars.png Home https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594979598215-UKQ252PFZCDK9JMD9IF0/Icons-camera.png Home https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594979637225-J75TOS9B8A7MRJZXG8HK/Icons-wayfinding.png Home https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1599327860043-L8OFEXIIANMG7JR2L6FJ/YellowLines-01.jpg Home https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594979759818-WZX7VQK2WWHXF65TTB3K/Brainstorm+sign-01.png Home https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594979880129-MVDTFOACZID13QBZO5MH/Storyboard.png Home https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1599334465858-K6NNKRTMFZ8255GYTDPI/3M.png Home On the heels of major change in leadership, 3M created an anniversary publication as a key part of a worldwide centennial anniversary program that included employee events and a public relations campaign. More than 250 interviews were conducted for the project in an effort to identify best practices and philosophies that have guided the company during its century of growth and innovation. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980145313-OOKJ86RHHP91IWIIPRZC/Despatch+Industries.png Home The manufacturer of heating solutions and ovens marked its centennial with an extensive anniversary program that included promotional materials and events for customers and employees. Despatch produced two anniversary publications: a 64-page book telling the story of the company's traditions and success; and a 32-page magazine-style publication celebrating the company's history and establishing Despatch's role as an industry leader. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980257798-OO3BLF4UPLTMLTQRV6YQ/Keystone.png Home We helped the team at Keystone Community Services take the first critical step in transforming their 75th anniversary into more than just a cake and punch party. By helping them to identify objectives, measurements and priority tactics, Keystone considered ways to leverage existing resources and activities – truly maximizing the time and money dedicated to their celebration. And, to mark the occasion, Keystone turned to Blue Grotto to produce a publication that communicates its message and invites others to become partners in the organization’s future. This piece complements Keystone’s existing collateral and helps to inspire the communities where Keystone’s impact is felt and motivate their stakeholders to share in the celebration of their history of service and stability. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980363064-K06YUFDHF0RAHOJ0UCKC/National+Car+Rental.jpg Home To commemorate its 50th anniversary, the company published 50 Years Behind the Wheel, a historical corporate publication that celebrated its reaching of this major milestone. NCR distribued the book to employees and corporate partners worldwide. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980499164-L82QZQC5KX6J2ZAIFZL9/Trend+Enterprises.png Home Telling a story in 3D. For the team at Trend enterprises, Inc. we helped to tell their unique story in an old-school platform - the tradeshow! The Blue Grotto team produced two back-to-back award-winning tradeshow booth designs and supported the sales and marketing team through implementation. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1599337679801-PNB6KM2RBZSNB29SOMTU/Archdiocese.png Home Archdiocese of St. Paul and Minneapolis Yvonne and the Blue Grotto team tackled the assignment of 100 in-person interviews - you read it right, 100 interviews! – for the Archdiocese, gathering the narratives of families who choose a faith-based education. The resulting management analysis laid the groundwork for the Archdiocese’ Aim Higher initiative for a Catholic Schools Center of Excellence. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980180350-U4FVQ5QNQ1SKJELNTNNJ/Family+Partnership.png Home Our initial assignment with the nonprofit was a communications audit. That quickly transitioned into a more active role of implementation, including reshaping the organization’s message, both internally and to external audiences. Specifically, helping to communicate a new focus after a significant organizational restructuring while keeping audiences motivated for a capital campaign. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980269629-I4CGQ2VBA9CW88IVMRHT/Knutson+Construction.png Home Using bricks and mortar to tell your story. Knutson Construction Services is a great example of a company whose story is best supported visually - because you can literally touch and feel their brand promise of delivering on The Knutson Experience. The Blue Grotto team produced an 8-page publication as an anchor component of their public relations effort to announce the Rochester office’s ten year anniversary and building opening. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980374805-AK8GJH8A52E4GBHGVIWM/RBC.png Home Royal Bank of Canada A benchmarking study of competitors in the Twin Cities financial services market assisted the company in its due diligence before merging with Dain Rauscher. The project relied on the interview process and synthesis of information generated by Blue Grotto Inc. staff. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980514689-695942LU1WFGG8XRMUL0/University+of+Minnesota.png Home University of Minnesota Alumni Association This publication shares the extensive stories of the UMAA and its volunteers' devotion to the University throughout its 100-year history. From the founding of the organization through its emergence as a prominent source of funding and support for the University, the 36-page publication communicates the important role that U of M alumni have played in the institution's success. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980002566-GZZD1EH9SXCMGB2445DJ/Blake.png Home Expecting Good Things of All was published to celebrate the centennial of the Blake Schools, one of Minnesota's most prominent private educational institutions. This rich story of thousands of students, teachers and the school that shaped them has an eye for historical context within both the Twin Cities and 20th century education. Blake used the publication as a community-building instrument and an outreach tool for future students and faculty. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980192496-Y06K6KGL4UTP4F6PYQ9I/Farmers+Home+Group.png Home Farmers Home Mutual The company chose to highlight its elaborate 100-year history in a 38-page publication, They Built Better Than They Knew: The Tale of Farmers Home Mutual. Farmers used their publication as an opportunity to reflect on the people, decisions and market forces that shaped them over a century in business. The publication defined their strengths and successes by demonstrating how they adhered to sound business principles and convservative practices throughout their century in business, all while surviving economic tailspins, two world wars, and monumental industry changes. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980280611-S0IYKVQL4PUAKXFDE7FR/Lakewood+Cemetary.png Home Haven in the Heart of the City celebrates the 100-year history of one of the country's most beautiful and influential cemeteries. This four color, coffee table sized book traces the history of an emerging business that paralleled the growth of the city of Minneapolis itself. Through its anniversary publication, Lakewood claimed its role in community leadership, social history and as a prominent Minnesota institution. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980385025-W10DVOPSEE9LCT5T0AUZ/Risdall.png Home Risdall Advertising Agency To commemorate their 30th anniversary, the advertising firm commissioned a series of one-on-one interviews with owners, employees, customers and community partners. Risdall Linnihan incorporated anecdotal information into marketing efforts, staff recruitment and retention and strategic planning. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980536947-N372643TSFRI13DRDHH9/Vision+Loss+Resources.png Home Blue Grotto produced two back-to-back annual fundraising Gala Events for Vision Loss Resources, leading the team to develop sponsor relationships and partnerships to steward the outward-facing events. We also served as communications advisor for the leadership team, developing strategies to deepen relationships with donors, increase the visibility of the organization’s mission, and position them as a thought leader in the field of low vision and vision rehabilitation. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980026148-QVM3VVVSRSH875PQJC8U/Braille+Institute.png Home Blue Grotto worked closely with the Braille Institute staff and board of directors to map out the objectives, tactics, and measurements of a centennial anniversary program. They wanted to honor their students, patrons, and donors while also leveraging the anniversary to solidifying their brand position. The team used the important milestone to elevate new messaging: as a provider, a partner, and a resource. One hundred years of experience, services, and funding afforded them a level of expertise and a competitive advantage. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980201913-5VOG3DRI524N8PHHKF3C/Free+Arts+MN.png Home The Blue Grotto team led the organization’s board of directors through strategic planning sessions for their annual retreat. Including the organization’s working committees helped to drive a more robust dialogue on the volunteer resources that would be needed to acheive both short-term and long-term goals. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980297252-9VX6NZPURXEYJVDUCV45/Lifetouch.png Home The Lifetouch Family Album was created to celebrate the growth of Lifetouch's business curing its first 50 years. The publication tells the story of a company that achieved substantial growth while addressing the complexities of providing school photography across the country. By focusing on the stories of business pioneers who built the company from scratch, the employee-owned business was able to articulate the values and dedication that formed the basis for its success. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980394948-SSNUSHJRVHBO47E2N87K/River+Hills.png Home River Hills A series of one-on-one interviews captured the history of the school, begun 35 years earlier in response to the need for a kindergarten in fledgling Burnsville, Minnesota. Anniversary themes were incorporated into student recruitment, church communications, development efforts, and community relations. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980548481-PZB5BNT16BD54LE11CUS/Wayside+House.png Home Wayside House wanted to showcase their impact on the lives of individuals and families as well as the community of recovery. Leveraging a 60th anniversary, their leadership was able to not only examine where they’ve been, but also to give context to their vision for the future. Throughout the anniversary year they communicated the strategic goals of the organization and relied on more than a half century of experience to support their ability to achieve them. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980042033-LFG8H74FJYPHG6TSS576/Citizens+League.png Home Blue Grotto worked closely with the Citizens League staff and board of directors to map out the objectives, tactics, and measurements of an anniversary program that would take them back to the roots of public policy dialogue. Increasing membership and strengthening relationships with key audiences were natural priorities for this 60th anniversary milestone. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980210735-6KLN5XBPBM01AFR1RBW4/Frey+Foundation.png Home The Frey Family Legacy The family of Gene and Mary Frey commissioned From Waldorf to Wabash: The Frey Family Legacy, a publication documenting Gene's career growth from sales assistant to CEO of Waldorf Paper, and the family's tri-generation history during that same 45-year period. The 64-page book articulates the values of dedication, perseverance and faith that were present throughout Gene and Mary's life, and provides insight and guidelines for future generations in managing the family business and foundation. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980310065-4T6SSHYFA4GTRR97HJYQ/Lyngblomsten.png Home Lyngblomsten realized that their Centennial represented a once-in-a-lifetime opportunity to get the attention of multiple audiences. With the Blue Grotto team’s help, Lyngblomsten found ways to recount their history of service to the community. Targeted communications, a revamped newsletter, a Centennial logo, special events throughout the year and even commissioning a Hymn – all served as tools to maximize the opportunity of this milestone. An oral history project helped Lyngblomsten to gather the organization’s “DNA” – the inherent philosophies, values and best practices that make up Lyngblomsten’s competitive advantages. The oral history process also complemented ongoing brand development efforts by assessing how well the people important to the organization’s success know and understand its culture. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980431469-A7325ULHCXEY7RQ0Y3TU/Robinson+Rubber+Products.png Home Robinson Rubber Products Company The story of Robinson Rubber Products Company pays homage to a family patriarch whose courage and entrepreneurial spirit enabled him to create a forward-thinking business during the Great Depression. The Robinson family chronicles the history of their family business to demonstrate how hard work and preseverance created economic security for themselves, their employees and future generations. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980559438-D38H47YHBR0UEO1SYZP7/Wilderness+Inquiry.png Home The Blue Grotto team led the planning and execution of an event to celebrate Wilderness Inquiry’s 30th anniversary. Wilderness Inquiry was without an annual fundraising event like those put on by many nonprofits. Originally concepted as simply an anniversary party, with Blue Grotto’s help the WI team determined that the milestone event offered the opportunity to celebrate three decades of outdoor adventure, reflect on what has made and kept them successful, and reaffirm the real nature of the organization’s mission. With a very limited audience that evening, WI successfully met their goal to fund scholarships for the organization’s Adventure Leadership Program. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980056299-2V8DONYHDNZ51EV6HSXV/Community+Action.png Home What do you do when your organization is preparing for a ten-year effort to effectively end poverty in the community by the year 2015? Community Action Partnership of Ramsey and Washington Counties decided to celebrate its rich history and use their progress over the last 40 years as a testimony to the leadership and commitment of Community Action Partnership’s volunteers, staff and alumni. Thoughtful planning, led by the Blue Grotto team, helped the anniversary steering committee identify goals, objectives and measurements of their anniversary to reflect Community Action Partnership’s overall strategies. Blue Grotto’s facilitated planning put the steering committee in a better position to evaluate and prioritize tactics that Community Action Partnership considered to leverage support to propel their strategic plan forward. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980222125-OYREKXIAL1D5DJSW0B9P/Hamline+University.png Home Extensive planning work helped the University's executive team incorporate the school's 150th anniversary into its strategic plan. Audiences and ownership opportunities were identified; measurement and evaluation tools developed; and a comparative study of other university and college milestone celebrations allowed the university to confidently prepare its own anniversary program. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980325180-YT0F1J0R4RDNGGYFZD7Q/Medtronic.png Home The objective of this half-century anniversary project was to articulate the unchanged mission and core values of the company while communicating growth and continuing development of new products. Patient stories were used to illustrate the company's commitment to solving the most challenging, life-limiting medical problems. The 36-page publication, which was used as Medtronic's annual report in its 50th year, was also used as a vehicle to introduce the company's new logo and branding strategy. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980444293-C76KCIRU7U5JLXM8WBX9/Saint+Pauls+Outreach.png Home A quarter of a century is a significant milestone in any organization’s life. Saint Paul’s Outreach chose to celebrate their 25th anniversary with a commemorative publication that serves as a tool to share the organization’s story with new members and alumni alike in Minnesota as well as nationwide. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980571663-ZVS3HCUXJGJXBGUYS1SG/Yamamoto+Moss+copy.png Home Yamamoto Moss Extensive planning work helped the company maximize a two decade milestone. A strategic plan was developed to align tactics with corporate objectives ensuring that year-long activities, including the company's pro bono work reflected the company's values system. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980104335-5A2WRTJGWF0L89BE2IIO/Cresa+Partners.png Home Cresa Partners took advantage of a 20th anniversary milestone. Blue Grotto led the leadership team through an intensive anniversary planning session to identify tactics that would help them to communicate the company’s unique culture of teamwork and strategic services approach. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980232239-JPFWFX8I3B4C0M4516T7/HealthEast.png Home An oral history program was begun to document the organization's collective 150-year history from the sisters of St. Joseph beginning the first hospital in the Minnesota Territories to a recently established Woodwinds Campus that offers a holistic approach to health care. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980337058-7DBUVDRXG62EE2E1XTFF/Merchant+%26+Gould.png Home Merchant & gould, a leading intellectual Property law firm, created Advancing Innovation: Merchant & Gould-100 Years of IP Law to articulate its century-long traditions of teamwork, growth and expansion. This 32-page publication profiled how the firm's strong culture of employee loyalty and industry expertise helped it to build a reputation for excellence and become nationally prominent in its industry. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980484711-EIDMRKSXEUHD5AH0T22V/Sajai+Foundation.png Home The Blue Grotto team partnered to lead the Sajai Foundation through implementation of a new resource development plan, including extending invitations to new audiences, converting past relationships, and cultivating existing networks to grow and diversify Sajai’s financial support. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980581093-R4PUMJNU5941PSFOB4OC/Youthprise.png Home The Blue Grotto team supported Youthprise with a variety of communications responsibilities from newsletters to their annual report, with writing, design and project management, helping to develop collateral that communicates the organization’s vision and leadership in the field of out-of-school time. Our showcase projects were to produce two high-profile events: a Mayor’s Summit – a statewide convening of mayors, and other local government officials from across Minnesota to engage in discussion and build knowledge in the out-of-school time field; and a one-day Summit showcasing Youthprise’s leadership in the field. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980124693-XN1KSPKC41SLVCM5AVXM/Dakota+Communities.png Home This residential program serving persons with disabilities focused on communicating the organization's values in its 25th anniversary year. The 30-page publication produced for its anniversary was widely distributed to donors as well as prospective donors, families of clients, staff and volunteers. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980247349-DGK3QVMFPMW1NFEN7L0E/James+Hill+LIbrary.png Home The Saint Paul-based business library created a 50-page publication to honor its 75th anniversary, using it to introduce the organization and its services to business leaders, potential clients, donors and patrons. The publication was distributed to corporate research staffs across Minnesota to help generate business for its fee-based, custom research division. An anniversary-year promotional campagin focused on raising the Library's visibility and increasing donations. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1594980350080-CNX5N2DVY2UCTHG2R3IF/MN+FCCLA.png Home Minnesota Families Career Community Leaders of America The Minnesota State Chapter of FCCLA’s 60th anniversary offered the organization a great way to raise awareness of the values of its organization, the contributions of student chapters, the commitment of their members and advisors, and the important role FCCLA plays in Minnesota communities. With planning and communications support from Blue Grotto, Minnesota FCCLA used their milestone to: Share the history of FCCLA as an organization that has helped shape the lives of thousands of Minnesotans. Reach out to the 350,000 state alumni who have participated in their programs during the past 60 years. Gain media recognition for the highly successful and long standing work of the organization. Attract the attention of new sources of support for FCCLA’s future in Minnesota. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1599338268288-GZWOECI4BBN49FJR4GQ2/SAVE.png Home Strategic planning helped SAVE to build on their past work in the community while highlighting the, sadly, growing need for grief support for survivors of suicide loss. Blue Grotto led the organization’s board of directors and community volunteer members in a two-day planning session and delivered a multi-year communications and outreach plan to advance their work. https://images.squarespace-cdn.com/content/v1/5f109c91ad04b85928453280/1600704680531-9VRAOA8RCCOEQH165YWW/YourLogoHere.png Home We would LOVE to work with your team and help you leverage the stories that promote your vision and connect authentically with your audience. Stories allow you to stop defining your organization by what you produce and instead focus on how you fulfill your mission. 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